My Story

My name is Berny Sarfo. I am by country and blood an African (Ghanaian) and by citizenship, Austrian. I grew up in Austria, Graz, and moved to London at the age of 17 with my parents.

Austria is a beautiful country and to those familiar with it, Austrians are the nicest people. Yet if they don’t know you, they would usually address you with the “N” word. I recall getting into countless arguments because I could not understand why someone would call me by my name one moment and still address me that way the next.

I always stood up for myself — my mother told me to. Every time I fought back I’d be sent to the headmaster’s office, where I’d face further abuse. But I never stopped standing up.

Passion

At age 17 I studied business administration, then switched to electrical installation at 19. I am now a fully qualified electrical engineer working for Southwark Council in London.

But my passion has always been music and sport. I had the opportunity to play Euro 2000 in Holland with the Austrian national team under-14. And I remember being a lead singer at school — performing at the end of year with the girls dancing in a circle around me. That was my heaven on earth.

My first event was a fancy dress birthday party. It was hilarious — and it was sold out. That night, I knew exactly what I was built for.

When a Dream Becomes Reality

After the fancy dress party I tried organising more events, but didn’t have the tools and failed several times. I gave up — but the hunger came back, bigger than ever.

Eight years later I contacted The PM, an artist and DJ, and told him about my passion. He believed in me and gave me the opportunity. We organised the Mansion Party together — a total success, with excellent feedback.

After that, it was one event to another. But I started to realise most of the crowd were The PM’s followers, not mine. I needed to build something of my own.

On the 25th of June I boarded a plane to Ghana. On that 6-hour flight, I conceived the idea of doing something completely different — a vision to unite Africa through music and entertainment.

Upon returning to the UK I registered the Bizzle Entertainment Instagram page and began setting up my own events. Early on, my crowd was sometimes just my wife, three friends and PM’s followers. But I had a dream — and I kept going.

That dream became Bizzle Entertainment.